Work history

Professional Experience

15+ years building revenue organisations across EMEA — as VP Sales, Managing Director, and founder-CEO. Six European markets opened from zero. Teams built. Enterprise accounts won.

2021 – 2025

Barcelona / Paris

Allcolibri

Founder & CEO

  • Built company from €0 to €1M ARR, owning commercial strategy, GTM execution, product direction and team hiring.
  • Personally built early pipeline and closed first enterprise clients including Decathlon, Mastercard and Foot Locker.
  • Secured €1M mixed financing (€500k equity, €500k debt) to fund growth.
  • Defined pricing, channel partnerships and category positioning from scratch.

Founded and led Allcolibri, a B2B SaaS sustainability platform enabling brands to reward users with environmental impact, from inception to €1M ARR.

2018 – 2019

Barcelona

Kaisa

VP International Sales

  • Drove international revenue as part of the leadership team that scaled the business from ~€1M to €12M ARR.
  • Owned revenue across UK, DACH, Nordics and Southern Europe; built and led a team of 15+ across multiple markets.
  • Implemented structured forecasting cadence and pipeline management across all regions, improving revenue predictability.
  • Managed and grew strategic accounts including Toyota, Allianz, AXA, Richemont and Schibsted.

Led a distributed team of 15+ across four European territories as part of leadership team that scaled Kaisa from ~€1M to €12M ARR.

2016 – 2018

Barcelona

Kaisa

VP Southern Europe

  • Established the Spain office from zero and expanded remit to France, Italy and Benelux.
  • Hired, onboarded and developed regional sales teams across four markets; built the people infrastructure for sustained growth.

Opened Kaisa's Spanish operations from scratch and expanded to France, Italy and Benelux.

2013 – 2016

Paris

Kaisa

Managing Director, France

  • Launched the French subsidiary from scratch: first hire, first client, first revenue.
  • Recruited and structured the local commercial team; established a GTM engine that scaled France from €0 to €3M ARR.

Founded Kaisa France from zero, scaling to €3M ARR.

2012 – 2013

Paris

Tapjoy

Sales Director

  • Opened the French market from zero; scaled annual revenue from €0 to €2M with key accounts Samsung, Havas, Publicis and WPP.
  • Recruited initial commercial capability and built early strategic relationships that established Tapjoy's French presence.

Launched Tapjoy France from zero to €2M annual revenue.

2009 – 2012

London

AOL / goviral

Head of Publisher Sales, Europe

  • Led European publisher sales and strategic partnerships, scaling goviral's branded video distribution network to 18,000+ publishers across 24 verticals.
  • Contributed to the growth of one of Europe's pioneering branded video distribution networks, later acquired by AOL for ~$97M.

Led European publisher sales at goviral, later acquired by AOL for ~$97M.

2007 – 2009

London

GroupM

International Sales Manager

  • Managed international commercial relationships across GroupM's global media investment network; key accounts included HP, Diesel and HSBC.

Managed international commercial relationships at GroupM.

2006 – 2007

Paris

Young & Rubicam

New Business Development Manager

  • Supported global RFPs and pitch development; contributed to wins including Hertz, Speedy and Intermarche.

New business development at Young & Rubicam Paris.

Interested in working together?

Looking for a VP Sales EMEA, CRO or GM Europe with this track record? Connect on LinkedIn or send a message.