Case studies
Specific proof behind the Europe GTM and revenue claims
This page groups the quantified stories that matter most for recruiters, founders, and investors: the scale-up from €1M to €12M ARR, the enterprise deal that mattered, the team that had to be built, the founder journey from zero, and the market-opening work in France and Spain.
Proof
€12M ARR
Scaled SaaS revenue across UK, DACH, Nordics & Southern Europe as VP International Sales
€1M ARR
Founded Allcolibri from zero, secured €1M financing (€500k equity, €500k debt)
15+
Built and led a team of 15+ across UK, DACH, Nordics and Southern Europe
€1M+
Personally drove strategic deals including a €1M+ contract with Schibsted
All case studies
Kaisa: €1M to €12M ARR
The scale-up story, what changed in the system, and why it worked.
The €1M+ Schibsted enterprise deal
What strategic enterprise execution looked like in practice.
Building a 15+ European sales team
Hiring, ramping, and operating across multiple markets.
Allcolibri from €0 to €1M ARR
Founder-led GTM, financing, and operating lessons from zero.
Opening France and Spain from zero
What true market-opening work looks like before the system exists.
Best fit
Recruiters
Use this site if you are hiring a VP Sales Europe, CRO, GM Europe or interim revenue operator for a B2B SaaS company.
Founders
Use this site if you are opening Europe, hiring your first senior sales leader, or need a sharper GTM motion by country.
Investors
Use this site if a portfolio company needs Europe market entry, sales leadership, or a faster path from €1M to €10M ARR.
Work with Adrien
Need proof that maps to your search?
Use the case studies to pressure-test fit for a role, an advisory mandate, or a Europe expansion plan.