Independent consulting · Barcelona / Europe
A clear commercial decision. A practical plan to act on it.
Focused consulting for B2B SaaS founders and portfolio teams entering Europe, improving sales execution or testing AI workflows.
Choose the problem you need to solve
The scope follows the evidence and the decision you need to make. Deliverables, responsibilities, timing and fees are agreed before work begins.
Consulting engagement
Europe market-entry plan
Who it is for: Founders deciding where to enter, what to validate and when to commit.
What to bring: Your ICP, existing European enquiries, customer evidence, delivery constraints and available budget.
Outputs to agree in the scope
- Market shortlist with evidence and unresolved assumptions
- Initial sales motion and first-team responsibilities
- 90-day experiment plan with owners, budget and decision gates
How we work: Review the available evidence, challenge the market hypothesis, then define the next investment decision.
Consulting engagement
Sales execution diagnostic
Who it is for: Revenue teams with stalled pipeline, unclear hiring needs or inconsistent forecasting.
What to bring: A dated pipeline snapshot, stage definitions, recent outcomes and the current team structure.
Outputs to agree in the scope
- Prioritised diagnosis of the commercial constraint
- Pipeline review and ownership recommendations
- Action plan and measures for the next operating cycle
How we work: Trace where buyer progression stops, test competing explanations and agree a bounded recovery experiment.
Consulting engagement
AI sales workflow pilot
Who it is for: Founders and revenue leaders who want a useful, measurable workflow before committing to a larger rollout.
What to bring: One repetitive sales task, approved data sources, the current process and a baseline for time and quality.
Outputs to agree in the scope
- Workflow specification and human review boundaries
- Pilot acceptance criteria and evaluation method
- Recommendation to adopt, change or stop based on the result
How we work: Choose one workflow, define the quality bar and evaluate its output against the existing process.
What happens next?
- Send your challenge, current evidence and desired decision date.
- We establish whether the problem fits and identify missing information.
- Agree a written scope, deliverables, responsibilities, timing and fees.
Revenue outcomes depend on the market, product, execution and constraints. An engagement should produce a useful decision and accountable actions, not a guaranteed growth claim.