Resources
Checklists and templates for Europe GTM decisions
These resources are designed to be saved, reused, and shared internally: Europe expansion readiness, VP Sales Europe hiring, market-entry planning, first-year budgeting, and first-90-day execution. Each one below states who it is for and the exact decision it helps you make.
Resources
Europe expansion checklist
Pressure-test readiness before you spend.
VP Sales Europe hiring checklist
Define the search before the search begins.
Market entry template for Europe
Turn strategy into an operating document.
Europe expansion budget
What the first-year spend usually looks like.
First 90 days after launch
What should happen after the move is approved.
What each resource is for
Who it is for: US and international SaaS founders and CEOs at roughly USD 1-10M ARR considering a European push.
Decision it helps with: Whether the company is actually ready to commit budget and headcount to Europe this year, or should wait.
Preview: Walks through the readiness signals that matter: repeatable home-market motion, ACV high enough to fund a quota-carrying hire, inbound or expansion demand already coming from Europe, and a founder willing to sponsor the market for 18 months. If three or more are missing, the honest answer is "not yet".
Who it is for: Founders and talent leaders about to open a VP Sales Europe or first European commercial leader search.
Decision it helps with: What you are actually hiring for: a market-opener, a player-coach, or a scaler, and what evidence proves it.
Preview: Forces you to write the scorecard before the first call: the specific market-opening evidence to require, the difference between someone who inherited a territory and someone who built one, the comp envelope, and the reference questions that separate pattern from charisma.
Related: How to hire VP Sales Europe, VP Sales Europe scorecard
Who it is for: Operators owning the European plan who need to convert intent into a document the board can review.
Decision it helps with: Which market first, with what ICP, motion, pricing posture, and 12-month milestones.
Preview: A fill-in operating template: target market and why, ICP and trigger events, the inbound-versus-outbound motion, localisation depth, pricing and currency posture, headcount sequence, and the milestone ladder that tells you whether the bet is working by month six.
Related: Europe expansion frameworks, UK vs France vs DACH first
Who it is for: Founders and finance leads building the first-year European P&L for a board or investor conversation.
Decision it helps with: How much the first year of Europe really costs, and what a credible budget line looks like.
Preview: Breaks the first-year envelope into its real components: the first quota-carrying hire fully loaded with employer costs, entity-versus-EOR choice, travel and events, localisation, and the buffer founders systematically forget. Cost ranges are operator estimates to model against your own numbers, not a quote.
Related: Scale 1M to 10M ARR, Comp plan for first hires
Who it is for: Founders and the first European leader, in the window between "approved" and "operating".
Decision it helps with: What good execution looks like in the first quarter, and what to escalate if it is not happening.
Preview: A week-by-week view of the first quarter: entity or EOR live, first hire onboarded, ICP and messaging localised, first pipeline created from zero, and the leading indicators that tell you by day 90 whether the motion is taking hold or stalling.
Related: VP Sales Europe first 90 days, Hire VP Sales Europe
Best fit
Recruiters
Use this site if you are hiring a VP Sales Europe, CRO, GM Europe or interim revenue operator for a B2B SaaS company.
Founders
Use this site if you are opening Europe, hiring your first senior sales leader, or need a sharper GTM motion by country.
Investors
Use this site if a portfolio company needs Europe market entry, sales leadership, or a faster path from €1M to €10M ARR.
Work with Adrien
Need the operator version, not just the document?
Talk to Adrien about using these resources to make a real Europe GTM, hiring, or expansion decision.