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Talk to Adrien

Discuss a consulting project in European market entry, sales execution or practical AI workflows. Share your current challenge, available evidence and the outcome you want to achieve.

Independent consulting · Barcelona / EuropeReplies within ~2 business daysLinkedIn: demalherbe
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How I can help

Consulting projects

Market-entry planning, pipeline diagnosis and AI workflow pilots with clear deliverables, owners and review criteria.

Founders

Opening Europe, hiring the first VP Sales Europe, or fixing execution between €1M and €10M ARR.

Investors

Portfolio company support for Europe GTM, country sequencing, revenue leadership, and operator-led diligence.

Typical situations

  • A US or international SaaS company at roughly €1M–€10M ARR deciding whether and how to open Europe.
  • A board or founder hiring a first VP Sales Europe, CRO, or GM Europe and wanting a sharper scorecard.
  • An expansion that has stalled — wrong first market, wrong first hire, or a US playbook that is not converting in Europe.
  • A recruiter with a revenue leadership mandate that needs a Europe-from-zero operator, not a manager of mature teams.

Example projects

  • VP Sales / CRO Europe search: define the scorecard, sit on the interview panel, and pressure-test the final hire against market-opening evidence.
  • First-market entry plan: which country first, the ICP and trigger events, the inbound-vs-outbound motion, and a 12-month milestone ladder.
  • Stalled-expansion diagnostic: find why Europe is not converting — market, hire, pricing, or motion — and a concrete fix sequence.
  • Interim / fractional revenue leadership: player-coach for the first 6–12 months until a permanent VP Sales Europe is in seat.
  • Operator-led commercial due diligence: assess a portfolio company's Europe GTM, team, and pipeline quality before or after an investment.
  • Barcelona hub setup: entity vs EOR, the first commercial hires, and comp design for early European sales roles.

What to include

A useful first message names the company and stage, the current ARR or revenue range, the target market or hiring need, and the decision or deadline you are working toward. The more specific the context, the more useful the first reply. Messages are typically answered within two business days; genuinely time-sensitive searches are welcome to say so.

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